Recent Posts

About IP and Email Throttling for High Volume Senders

IP and email throttling is part of what makes email marketing, particularly high-volume email marketing, so "fun" (nervous laughter). Email throttling or "deferrals" are what ISPs use to prevent inbox chaos (i.e spam). The various ISPs (AOL, Gmail etc.) employ different metrics for deciding rate limits and times. Depending on the provider, the amount and...
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Noob Questions on MailerForum

When a Mailing Noob Asks an Obvious, Easily Googled, Overly Needy, High-Volume Mailing Related Question on MailerForum: When you've been mailing for a million years:     When you're the noob:   ...
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Verizon Email Becomes AOL and Yahoo Email

Verizon bought AOL and bits of Yahoo back in 2015. To join in on the mobile advertising action, Verizon paid $4.4 billion for Yahoo (despite a massive data breach in 2013) and $4.8 billion for AOL. Now, finally, in 2017 the rubber is hitting the road in email land.
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Madrivo Techtelligence for Affiliate Email Marketing Campaigns

Guest Post via Sarah Dysthe of Madrivo Email marketing has become part of nearly every company’s advertising strategy. Consumer inboxes are flooded with newsletters and offers every day, many of which go unopened. Some messages land in the spam folder without ever being seen. When emails are viewed, there’s no guarantee that the content will display...
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