Looking for Data?
Hunting for Fresh, New Email Records? Diablo Media has a *list of full records that he generates from his own properties. He is looking for data managers both online/offline. He claims that the data is doing well via email and postal. If interested, contact Ellie for the introduction: ellie@volomp.com *Please note: This is not an
The Truth about Performance Marketing
How you feel when you realize you’ve been in affiliate marketing for over a decade: What is Performance Marketing? Performance Marketing is all about ACTION, baby. We need to see a lead, a sale or even a click to count a “performance”. None of that ivory tower, woo-woo branding shenanigans for us. That high-concept, owning
Don’t Let the FTC Rock Your Endorsement World
In this third and final installment by Internet attorney, Andrew Jaffe, we learn what regulations you need to watch out for when adding testimonials and endorsements to your marketing and advertising efforts. A simple, “results not typical” in teeny tiny font won’t cut it anymore. Testimonials and Endorsements Objectivity Over Subjectivity The new FTC guidelines
Mobile Marketing
Mobile Marketing What a mailer thinks upon hearing, yet again, about the rise of mobile marketing: (Because mobile marketing is actually a HUGE benefit for email marketers.) Mobile marketing is HOT. Thanks to smart phones, you can’t read a marketing trade publication without encountering startling statistics about how mobile marketing is taking over the planet.
FTC ALERT: How to Avoid an Epic Biz Op Fail
In part 2 (of 3), Internet attorney Andrew Jaffe focuses on what the FTC polices most intensively; business opportunity law (biz ops law), multi-level-marketing and the use of the word “free” in advertising. If you really don’t want to tangle with the FTC (Tip: you REALLY don’t want to tangle with the FTC) read on
Important Yahoo News
Yahoo News Currently mailing Yahoo.com domains? Well, we think you’ll be interested in the following news. According to this article, Yahoo ID’s that have been inactive for over a year are going to be released back into unused account status. Expect to see higher than average hard bounce rates in coming months, and potentially some
The List I Bought
Third Party Data How I feel when I hear, “The list I bought has barely been mailed to.“
MARKETERS BEWARE: the FTC and the Internet
Online Marketing FTC Rules For most online marketers the Federal Trade Commission (FTC) looms large. It’s the bogieman, Big Bad Wolf and judgmental Santa Claus all balled up into one. Even if you run the tightest ship in the green coffee, diet pill business you cannot escape its reach. So with that in mind, Internet
Yahoo Inboxing
What Yahoo Inboxing Feels Like:
SMTP Error Codes
Make email bounces your friend. If you receive an email bounce, you can look in the bounce message to find the proper error code that will give you the reason for the bounce. Below is a list of the Standard SMTP error codes and the Extended SMTP (ESMTP) error codes. SMTP Error Codes This list