Email List Cleaning Verification and Validation ImpressionWise Digs Deep
The Importance of List Cleaning Email list cleaning is vital for successful high-volume email marketing. So VoloMP contacted ImpressionWise to get their take on what large-volume mailers need to do keep their lists healthy and stealthy. Check out how you can get the most bang for your email list hygiene buck. How long have you
High Volume Email Marketing Engagement and Personalization
Key Methods for Improving Mass Mailing Deliverability Personalization has been key to email marketing for a few years now. It’s THE tactic we’re all supposed to be employing to keep engagement and thus deliverablity, strong. It’s the new in box placement. Adding the recipient’s name in the salutation, sending behavior based content and segmenting are
Email Feedback Loops Why and How
White Hat High-Volume Mailer Must Email Feedback loops were, back in the olden days (see: a handful of years ago), used by ISPs to protect their system from evil spammers. Now, email marketers (legit ones) employ feedback loops to keep their mailing lists in good shape and to make sure they’re falling in-line with the
Bulk Email Deliverability Issues
Landing the High-Volume Email Inbox Email deliverability requires careful planning. You might be an email rock-star or a fresh faced newbie in need of a little guidance. Everyone’s specific situation is different. You need common sense and a generous amount of technical know-how. And yet, even minute modifications can make a big difference. Let’s dive
Verizon Buys AOL
How you probably felt when you heard the news that Verizon bought AOL for $4.4 billion dollars:
Yahoo Dropping Return Path Feedback Loops
Return Path and Yahoo Mail Part Ways Yahoo announced with little fanfare that, come June 29, 20015, they will no longer work with ReturnPath to handle their Complaint Feed Loops (CFLs). Yahoo Mail CFL duties will transfer back to Yahoo Customer Care. Yahoo, during this change-over, will continue to issue spam reports. That said, you
CAN-SPAM vs CASL
Canadian and American Email Regulation Differences Think the U.S. CAN-SPAM laws are thorny? Check out CASL, Canada’s Anti-Spam Law. These maple syrup rules have some MAJOR sticking points. Don’t hit the wall when email marketing to Canadians Opt-out (CAN-SPAM) vs. Opt-in (CASL) American CAN-SPAM rules came first in 2003. Canada is the last of
High Volume Email Marketing
Attention: Affiliate and Performance Marketers! High Volume Email Marketing High volume email marketing takes true grit. Luckily, VoloMP is a “high-volume” master. We understand that, to achieve deliverability, you’ve got to keep multiple irons in the fire. Servers, IPs, domains, data, deployment scheduling, reporting, these all need to be closely monitored. And as a high-volume
Trade Show Role Reversal
That feeling you get after investing precious time and money into a trade show only to have attendees walk up to your booth to try and sell YOU their products.
List Cleaning Is Serious Business
Skip List Hygiene at Your Own Peril When you’re mailing to big data, you’d better do some big cleaning. Serious email marketers accept this fact about list hygiene . Before you upload precious data into the mailing queue you’ve got to give it a thorough scrubbing. Otherwise your email deliverablity will tank. It doesn’t matter