IP Back-Off Strategy: A Major Difference Between TLD and GI Mailers
How you feel when your new IP back-off strategy works:
(TLD/Cable mailer)
IP Back-Off What?
(GI Mailer)
Make sure you warm-up those IPs!
Written by Elle E
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[…] Back Off feature monitors the warning signs an ISP sends as Volo attempts delivery. Our software “backs off” for a set duration, benching your IP s until it’s safe to […]